Revolutionising B2B Music Licensing Solutions

Rehegoo offers personalised music solutions for businesses, brands and content, for clients like Lego, Bata, Timberland, The North Face and New Balance. These fully licensed music solutions are tailored to client’s brand image, clientele and marketing needs.

The company generates billions of streams yearly on digital stores, sells millions of albums and singles worldwide, and is the top music content provider for Spotify among independent producers. However, it faced several challenges in managing its extensive music inventory and integrating its delivery system with their clients’ spaces, posing a threat to its operations and demanding a strategic solution.

Rehegoo required an integrated omnichannel delivery application capable of:

• Easily validating client information like subscription packages and ensuring access to personalised playlists based on genre and subscription 

• Ensuring compliance with local licensing regulations, which proved complex due to Rehegoo’s global client base spanning various countries and states, each with its own licensing laws. 

• Facilitating authentication, delivery and tracking of music through different channels like mobile apps, web apps, music boxes and even offline. Integrating these diverse delivery channels, including offline, into one system presented a significant challenge. 

• Providing analytics to ensure transparency in revenue-sharing models between the artist and Rehegoo, including tracking and integrating offline plays.  

• Managing the extensive music consisting of large file sizes and enabling easy categorisation based on music genre.